diff --git a/taiga/locale/en/LC_MESSAGES/django.po b/taiga/locale/en/LC_MESSAGES/django.po
index 38e42ee3..13f273ce 100644
--- a/taiga/locale/en/LC_MESSAGES/django.po
+++ b/taiga/locale/en/LC_MESSAGES/django.po
@@ -1673,15 +1673,15 @@ msgid "roles"
 msgstr ""
 
 #: taiga/projects/notifications/choices.py:28
-msgid "Not watching"
+msgid "Involved"
 msgstr ""
 
 #: taiga/projects/notifications/choices.py:29
-msgid "Watching"
+msgid "All"
 msgstr ""
 
 #: taiga/projects/notifications/choices.py:30
-msgid "Ignoring"
+msgid "None"
 msgstr ""
 
 #: taiga/projects/notifications/models.py:61
diff --git a/taiga/projects/api.py b/taiga/projects/api.py
index 4b3c47aa..ceebb2f7 100644
--- a/taiga/projects/api.py
+++ b/taiga/projects/api.py
@@ -80,7 +80,7 @@ class ProjectViewSet(LikedResourceMixin, HistoryResourceMixin, ModelCrudViewSet)
     def watch(self, request, pk=None):
         project = self.get_object()
         self.check_permissions(request, "watch", project)
-        notify_level = request.DATA.get("notify_level", NotifyLevel.watch)
+        notify_level = request.DATA.get("notify_level", NotifyLevel.all)
         project.add_watcher(self.request.user, notify_level=notify_level)
         return response.Ok()
 
diff --git a/taiga/projects/management/commands/sample_data.py b/taiga/projects/management/commands/sample_data.py
index f25ba274..8cc587a0 100644
--- a/taiga/projects/management/commands/sample_data.py
+++ b/taiga/projects/management/commands/sample_data.py
@@ -29,6 +29,8 @@ from taiga.users.models import *
 from taiga.permissions.permissions import ANON_PERMISSIONS
 from taiga.projects.models import *
 from taiga.projects.milestones.models import *
+from taiga.projects.notifications.choices import NotifyLevel
+
 from taiga.projects.userstories.models import *
 from taiga.projects.tasks.models import *
 from taiga.projects.issues.models import *
@@ -459,7 +461,7 @@ class Command(BaseCommand):
         take_snapshot(project, user=project.owner)
 
         self.create_likes(project)
-        self.create_watchers(project)
+        self.create_watchers(project, NotifyLevel.involved)
 
         return project
 
@@ -490,7 +492,11 @@ class Command(BaseCommand):
             user=self.sd.db_object_from_queryset(User.objects.all())
             add_like(obj, user)
 
-    def create_watchers(self, obj):
+    def create_watchers(self, obj, notify_level=None):
         for i in range(self.sd.int(*NUM_WATCHERS)):
             user = self.sd.db_object_from_queryset(User.objects.all())
-            obj.add_watcher(user)
+            if not notify_level:
+                obj.add_watcher(user)
+            else:
+                obj.add_watcher(user, notify_level)
+
diff --git a/taiga/projects/models.py b/taiga/projects/models.py
index c0455e4b..1bc8ab4d 100644
--- a/taiga/projects/models.py
+++ b/taiga/projects/models.py
@@ -344,7 +344,7 @@ class Project(ProjectDefaults, TaggedMixin, models.Model):
         }
 
     def _get_q_watchers(self):
-        return Q(notify_policies__project_id=self.id) & ~Q(notify_policies__notify_level=NotifyLevel.ignore)
+        return Q(notify_policies__project_id=self.id) & ~Q(notify_policies__notify_level=NotifyLevel.none)
 
     def get_watchers(self):
         return get_user_model().objects.filter(self._get_q_watchers())
@@ -368,7 +368,7 @@ class Project(ProjectDefaults, TaggedMixin, models.Model):
         related_people = related_people.distinct()
         return related_people
 
-    def add_watcher(self, user, notify_level=NotifyLevel.watch):
+    def add_watcher(self, user, notify_level=NotifyLevel.all):
         notify_policy = create_notify_policy_if_not_exists(self, user)
         set_notify_policy_level(notify_policy, notify_level)
 
diff --git a/taiga/projects/notifications/api.py b/taiga/projects/notifications/api.py
index 0d497be4..26b8440f 100644
--- a/taiga/projects/notifications/api.py
+++ b/taiga/projects/notifications/api.py
@@ -39,7 +39,7 @@ class NotifyPolicyViewSet(ModelCrudViewSet):
         ).distinct()
 
         for project in projects:
-            services.create_notify_policy_if_not_exists(project, self.request.user, NotifyLevel.watch)
+            services.create_notify_policy_if_not_exists(project, self.request.user, NotifyLevel.all)
 
     def get_queryset(self):
         if self.request.user.is_anonymous():
diff --git a/taiga/projects/notifications/choices.py b/taiga/projects/notifications/choices.py
index 651d5909..e42d9c91 100644
--- a/taiga/projects/notifications/choices.py
+++ b/taiga/projects/notifications/choices.py
@@ -19,13 +19,13 @@ from django.utils.translation import ugettext_lazy as _
 
 
 class NotifyLevel(enum.IntEnum):
-    notwatch = 1
-    watch = 2
-    ignore = 3
+    involved = 1
+    all = 2
+    none = 3
 
 
 NOTIFY_LEVEL_CHOICES = (
-    (NotifyLevel.notwatch, _("Not watching")),
-    (NotifyLevel.watch, _("Watching")),
-    (NotifyLevel.ignore, _("Ignoring")),
+    (NotifyLevel.involved, _("Involved")),
+    (NotifyLevel.all, _("All")),
+    (NotifyLevel.none, _("None")),
 )
diff --git a/taiga/projects/notifications/services.py b/taiga/projects/notifications/services.py
index be6dc949..2be1c8fc 100644
--- a/taiga/projects/notifications/services.py
+++ b/taiga/projects/notifications/services.py
@@ -52,7 +52,7 @@ def notify_policy_exists(project, user) -> bool:
     return qs.exists()
 
 
-def create_notify_policy(project, user, level=NotifyLevel.notwatch):
+def create_notify_policy(project, user, level=NotifyLevel.involved):
     """
     Given a project and user, create notification policy for it.
     """
@@ -65,7 +65,7 @@ def create_notify_policy(project, user, level=NotifyLevel.notwatch):
         raise exc.IntegrityError(_("Notify exists for specified user and project")) from e
 
 
-def create_notify_policy_if_not_exists(project, user, level=NotifyLevel.notwatch):
+def create_notify_policy_if_not_exists(project, user, level=NotifyLevel.involved):
     """
     Given a project and user, create notification policy for it.
     """
@@ -85,7 +85,7 @@ def get_notify_policy(project, user):
     """
     model_cls = apps.get_model("notifications", "NotifyPolicy")
     instance, _ = model_cls.objects.get_or_create(project=project, user=user,
-                                                  defaults={"notify_level": NotifyLevel.notwatch})
+                                                  defaults={"notify_level": NotifyLevel.involved})
     return instance
 
 
@@ -154,9 +154,9 @@ def get_users_to_notify(obj, *, discard_users=None) -> list:
         return policy.notify_level in [int(x) for x in levels]
 
     _can_notify_hard = partial(_check_level, project,
-                               levels=[NotifyLevel.watch])
+                               levels=[NotifyLevel.all])
     _can_notify_light = partial(_check_level, project,
-                                levels=[NotifyLevel.watch, NotifyLevel.notwatch])
+                                levels=[NotifyLevel.all, NotifyLevel.involved])
 
     candidates = set()
     candidates.update(filter(_can_notify_hard, project.members.all()))
@@ -381,7 +381,7 @@ def get_projects_watched(user_or_id):
         user_id = user_or_id
 
     project_class = apps.get_model("projects", "Project")
-    return project_class.objects.filter(notify_policies__user__id=user_id).exclude(notify_policies__notify_level=NotifyLevel.ignore)
+    return project_class.objects.filter(notify_policies__user__id=user_id).exclude(notify_policies__notify_level=NotifyLevel.none)
 
 def add_watcher(obj, user):
     """Add a watcher to an object.
@@ -397,7 +397,7 @@ def add_watcher(obj, user):
         object_id=obj.id, user=user, project=obj.project)
 
     notify_policy, _ = apps.get_model("notifications", "NotifyPolicy").objects.get_or_create(
-        project=obj.project, user=user, defaults={"notify_level": NotifyLevel.watch})
+        project=obj.project, user=user, defaults={"notify_level": NotifyLevel.all})
 
     return watched
 
@@ -434,7 +434,7 @@ def set_notify_policy_level_to_ignore(notify_policy):
     """
     Set notification level for specified policy.
     """
-    set_notify_policy_level(notify_policy, NotifyLevel.ignore)
+    set_notify_policy_level(notify_policy, NotifyLevel.none)
 
 
 def make_ms_thread_index(msg_id, dt):
diff --git a/taiga/projects/notifications/utils.py b/taiga/projects/notifications/utils.py
index 3df08851..49aea78d 100644
--- a/taiga/projects/notifications/utils.py
+++ b/taiga/projects/notifications/utils.py
@@ -104,7 +104,7 @@ def attach_project_is_watcher_to_queryset(queryset, user, as_field="is_watcher")
                           THEN TRUE
                           ELSE FALSE
                      END""")
-    sql = sql.format(tbl=model._meta.db_table, user_id=user.id, ignore_notify_level=NotifyLevel.ignore)
+    sql = sql.format(tbl=model._meta.db_table, user_id=user.id, ignore_notify_level=NotifyLevel.none)
     qs = queryset.extra(select={as_field: sql})
     return qs
 
@@ -124,7 +124,7 @@ def attach_project_total_watchers_attrs_to_queryset(queryset, as_field="total_wa
                            FROM notifications_notifypolicy
                           WHERE notifications_notifypolicy.project_id = {tbl}.id
                             AND notifications_notifypolicy.notify_level != {ignore_notify_level}""")
-    sql = sql.format(tbl=model._meta.db_table, ignore_notify_level=NotifyLevel.ignore)
+    sql = sql.format(tbl=model._meta.db_table, ignore_notify_level=NotifyLevel.none)
     qs = queryset.extra(select={as_field: sql})
 
     return qs
@@ -142,7 +142,7 @@ def attach_notify_level_to_project_queryset(queryset, user):
     :return: Queryset object with the additional `as_field` field.
     """
     user_id = getattr(user, "id", None) or "NULL"
-    default_level = NotifyLevel.notwatch
+    default_level = NotifyLevel.involved
 
     sql = strip_lines("""
     COALESCE((SELECT notifications_notifypolicy.notify_level
diff --git a/taiga/users/services.py b/taiga/users/services.py
index aea50ca4..93707737 100644
--- a/taiga/users/services.py
+++ b/taiga/users/services.py
@@ -218,7 +218,7 @@ def _build_watched_sql_for_projects(for_user):
 		      ON (projects_project.id = notifications_notifypolicy.project_id)
 	    LEFT JOIN (SELECT project_id, count(*) watchers
                    FROM notifications_notifypolicy
-                   WHERE notifications_notifypolicy.notify_level != {ignore_notify_level}
+                   WHERE notifications_notifypolicy.notify_level != {none_notify_level}
                    GROUP BY project_id
                 ) type_watchers
 		      ON projects_project.id = type_watchers.project_id
@@ -226,11 +226,11 @@ def _build_watched_sql_for_projects(for_user):
 		      ON (projects_project.id = likes_likes.object_id AND {project_content_type_id} = likes_likes.content_type_id)
 	    WHERE
               notifications_notifypolicy.user_id = {for_user_id}
-              AND notifications_notifypolicy.notify_level != {ignore_notify_level}
+              AND notifications_notifypolicy.notify_level != {none_notify_level}
     """
     sql = sql.format(
         for_user_id=for_user.id,
-        ignore_notify_level=NotifyLevel.ignore,
+        none_notify_level=NotifyLevel.none,
         project_content_type_id=ContentType.objects.get(app_label="projects", model="project").id)
     return sql
 
@@ -248,7 +248,7 @@ def _build_liked_sql_for_projects(for_user):
 		      ON (projects_project.id = likes_like.object_id)
 	    LEFT JOIN (SELECT project_id, count(*) watchers
                    FROM notifications_notifypolicy
-                   WHERE notifications_notifypolicy.notify_level != {ignore_notify_level}
+                   WHERE notifications_notifypolicy.notify_level != {none_notify_level}
                    GROUP BY project_id
                 ) type_watchers
 		      ON projects_project.id = type_watchers.project_id
@@ -258,7 +258,7 @@ def _build_liked_sql_for_projects(for_user):
     """
     sql = sql.format(
         for_user_id=for_user.id,
-        ignore_notify_level=NotifyLevel.ignore,
+        none_notify_level=NotifyLevel.none,
         project_content_type_id=ContentType.objects.get(app_label="projects", model="project").id)
 
     return sql
diff --git a/tests/integration/test_hooks_bitbucket.py b/tests/integration/test_hooks_bitbucket.py
index 27cf34db..bef9330f 100644
--- a/tests/integration/test_hooks_bitbucket.py
+++ b/tests/integration/test_hooks_bitbucket.py
@@ -265,7 +265,7 @@ def test_issues_event_opened_issue(client):
     issue.project.save()
     Membership.objects.create(user=issue.owner, project=issue.project, role=f.RoleFactory.create(project=issue.project), is_owner=True)
     notify_policy = NotifyPolicy.objects.get(user=issue.owner, project=issue.project)
-    notify_policy.notify_level = NotifyLevel.watch
+    notify_policy.notify_level = NotifyLevel.all
     notify_policy.save()
 
     payload = {
diff --git a/tests/integration/test_hooks_github.py b/tests/integration/test_hooks_github.py
index 7017620f..5b832643 100644
--- a/tests/integration/test_hooks_github.py
+++ b/tests/integration/test_hooks_github.py
@@ -243,7 +243,7 @@ def test_issues_event_opened_issue(client):
     issue.project.save()
     Membership.objects.create(user=issue.owner, project=issue.project, role=f.RoleFactory.create(project=issue.project), is_owner=True)
     notify_policy = NotifyPolicy.objects.get(user=issue.owner, project=issue.project)
-    notify_policy.notify_level = NotifyLevel.watch
+    notify_policy.notify_level = NotifyLevel.all
     notify_policy.save()
 
     payload = {
diff --git a/tests/integration/test_hooks_gitlab.py b/tests/integration/test_hooks_gitlab.py
index eac03668..7264b2c1 100644
--- a/tests/integration/test_hooks_gitlab.py
+++ b/tests/integration/test_hooks_gitlab.py
@@ -309,7 +309,7 @@ def test_issues_event_opened_issue(client):
     issue.project.save()
     Membership.objects.create(user=issue.owner, project=issue.project, role=f.RoleFactory.create(project=issue.project), is_owner=True)
     notify_policy = NotifyPolicy.objects.get(user=issue.owner, project=issue.project)
-    notify_policy.notify_level = NotifyLevel.watch
+    notify_policy.notify_level = NotifyLevel.all
     notify_policy.save()
 
     payload = {
diff --git a/tests/integration/test_notifications.py b/tests/integration/test_notifications.py
index 4fafc80b..3173874f 100644
--- a/tests/integration/test_notifications.py
+++ b/tests/integration/test_notifications.py
@@ -60,14 +60,14 @@ def test_attach_notify_level_to_project_queryset():
     qs = utils.attach_notify_level_to_project_queryset(qs, project1.owner)
 
     assert len(qs) == 2
-    assert qs[0].notify_level == NotifyLevel.notwatch
-    assert qs[1].notify_level == NotifyLevel.notwatch
+    assert qs[0].notify_level == NotifyLevel.involved
+    assert qs[1].notify_level == NotifyLevel.involved
 
-    services.create_notify_policy(project1, project1.owner, NotifyLevel.watch)
+    services.create_notify_policy(project1, project1.owner, NotifyLevel.all)
     qs = project1.__class__.objects.order_by("id")
     qs = utils.attach_notify_level_to_project_queryset(qs, project1.owner)
-    assert qs[0].notify_level == NotifyLevel.watch
-    assert qs[1].notify_level == NotifyLevel.notwatch
+    assert qs[0].notify_level == NotifyLevel.all
+    assert qs[1].notify_level == NotifyLevel.involved
 
 
 def test_create_retrieve_notify_policy():
@@ -81,14 +81,14 @@ def test_create_retrieve_notify_policy():
 
     current_number = policy_model_cls.objects.all().count()
     assert current_number == 1
-    assert policy.notify_level == NotifyLevel.notwatch
+    assert policy.notify_level == NotifyLevel.involved
 
 
 def test_notify_policy_existence():
     project = f.ProjectFactory.create()
     assert not services.notify_policy_exists(project, project.owner)
 
-    services.create_notify_policy(project, project.owner, NotifyLevel.watch)
+    services.create_notify_policy(project, project.owner, NotifyLevel.all)
     assert services.notify_policy_exists(project, project.owner)
 
 
@@ -145,23 +145,23 @@ def test_users_to_notify():
 
     member1 = f.MembershipFactory.create(project=project, role=role1)
     policy_member1 = member1.user.notify_policies.get(project=project)
-    policy_member1.notify_level = NotifyLevel.ignore
+    policy_member1.notify_level = NotifyLevel.none
     policy_member1.save()
     member2 = f.MembershipFactory.create(project=project, role=role1)
     policy_member2 = member2.user.notify_policies.get(project=project)
-    policy_member2.notify_level = NotifyLevel.ignore
+    policy_member2.notify_level = NotifyLevel.none
     policy_member2.save()
     member3 = f.MembershipFactory.create(project=project, role=role1)
     policy_member3 = member3.user.notify_policies.get(project=project)
-    policy_member3.notify_level = NotifyLevel.ignore
+    policy_member3.notify_level = NotifyLevel.none
     policy_member3.save()
     member4 = f.MembershipFactory.create(project=project, role=role1)
     policy_member4 = member4.user.notify_policies.get(project=project)
-    policy_member4.notify_level = NotifyLevel.ignore
+    policy_member4.notify_level = NotifyLevel.none
     policy_member4.save()
     member5 = f.MembershipFactory.create(project=project, role=role2)
     policy_member5 = member5.user.notify_policies.get(project=project)
-    policy_member5.notify_level = NotifyLevel.ignore
+    policy_member5.notify_level = NotifyLevel.none
     policy_member5.save()
     inactive_member1 = f.MembershipFactory.create(project=project, role=role1)
     inactive_member1.user.is_active =  False
@@ -175,11 +175,11 @@ def test_users_to_notify():
     policy_model_cls = apps.get_model("notifications", "NotifyPolicy")
 
     policy_inactive_member1 = policy_model_cls.objects.get(user=inactive_member1.user)
-    policy_inactive_member1.notify_level = NotifyLevel.watch
+    policy_inactive_member1.notify_level = NotifyLevel.all
     policy_inactive_member1.save()
 
     policy_system_member1 = policy_model_cls.objects.get(user=system_member1.user)
-    policy_system_member1.notify_level = NotifyLevel.watch
+    policy_system_member1.notify_level = NotifyLevel.all
     policy_system_member1.save()
 
     history = MagicMock()
@@ -189,14 +189,14 @@ def test_users_to_notify():
     # Test basic description modifications
     issue.description = "test1"
     issue.save()
-    policy_member4.notify_level = NotifyLevel.watch
+    policy_member4.notify_level = NotifyLevel.all
     policy_member4.save()
     users = services.get_users_to_notify(issue)
     assert len(users) == 1
     assert tuple(users)[0] == issue.get_owner()
 
     # Test watch notify level in one member
-    policy_member1.notify_level = NotifyLevel.watch
+    policy_member1.notify_level = NotifyLevel.all
     policy_member1.save()
 
     users = services.get_users_to_notify(issue)
@@ -205,14 +205,14 @@ def test_users_to_notify():
 
     # Test with watchers
     issue.add_watcher(member3.user)
-    policy_member3.notify_level = NotifyLevel.watch
+    policy_member3.notify_level = NotifyLevel.all
     policy_member3.save()
     users = services.get_users_to_notify(issue)
     assert len(users) == 3
     assert users == {member1.user, member3.user, issue.get_owner()}
 
     # Test with watchers with ignore policy
-    policy_member3.notify_level = NotifyLevel.ignore
+    policy_member3.notify_level = NotifyLevel.none
     policy_member3.save()
 
     issue.add_watcher(member3.user)
@@ -251,7 +251,7 @@ def test_watching_users_to_notify_on_issue_modification_1():
     watching_user_policy = services.get_notify_policy(project, watching_user)
     issue.description = "test1"
     issue.save()
-    watching_user_policy.notify_level = NotifyLevel.watch
+    watching_user_policy.notify_level = NotifyLevel.all
     users = services.get_users_to_notify(issue)
     assert users == {watching_user, issue.owner}
 
@@ -260,7 +260,7 @@ def test_watching_users_to_notify_on_issue_modification_2():
     # If:
     # - the user is watching the issue
     # - the user is not watching the project
-    # - the notify policy is notwatch
+    # - the notify policy is involved
     # Then:
     # - email is sent
     project = f.ProjectFactory.create(anon_permissions= ["view_issues"])
@@ -270,7 +270,7 @@ def test_watching_users_to_notify_on_issue_modification_2():
     watching_user_policy = services.get_notify_policy(project, watching_user)
     issue.description = "test1"
     issue.save()
-    watching_user_policy.notify_level = NotifyLevel.notwatch
+    watching_user_policy.notify_level = NotifyLevel.involved
     users = services.get_users_to_notify(issue)
     assert users == {watching_user, issue.owner}
 
@@ -289,7 +289,7 @@ def test_watching_users_to_notify_on_issue_modification_3():
     watching_user_policy = services.get_notify_policy(project, watching_user)
     issue.description = "test1"
     issue.save()
-    watching_user_policy.notify_level = NotifyLevel.ignore
+    watching_user_policy.notify_level = NotifyLevel.none
     watching_user_policy.save()
     users = services.get_users_to_notify(issue)
     assert users == {issue.owner}
@@ -309,7 +309,7 @@ def test_watching_users_to_notify_on_issue_modification_4():
     watching_user_policy = services.get_notify_policy(project, watching_user)
     issue.description = "test1"
     issue.save()
-    watching_user_policy.notify_level = NotifyLevel.ignore
+    watching_user_policy.notify_level = NotifyLevel.none
     watching_user_policy.save()
     users = services.get_users_to_notify(issue)
     assert users == {issue.owner}
@@ -329,7 +329,7 @@ def test_watching_users_to_notify_on_issue_modification_5():
     watching_user_policy = services.get_notify_policy(project, watching_user)
     issue.description = "test1"
     issue.save()
-    watching_user_policy.notify_level = NotifyLevel.watch
+    watching_user_policy.notify_level = NotifyLevel.all
     watching_user_policy.save()
     users = services.get_users_to_notify(issue)
     assert users == {watching_user, issue.owner}
@@ -339,7 +339,7 @@ def test_watching_users_to_notify_on_issue_modification_6():
     # If:
     # - the user is not watching the issue
     # - the user is watching the project
-    # - the notify policy is notwatch
+    # - the notify policy is involved
     # Then:
     # - email is sent
     project = f.ProjectFactory.create(anon_permissions= ["view_issues"])
@@ -349,7 +349,7 @@ def test_watching_users_to_notify_on_issue_modification_6():
     watching_user_policy = services.get_notify_policy(project, watching_user)
     issue.description = "test1"
     issue.save()
-    watching_user_policy.notify_level = NotifyLevel.notwatch
+    watching_user_policy.notify_level = NotifyLevel.involved
     watching_user_policy.save()
     users = services.get_users_to_notify(issue)
     assert users == {watching_user, issue.owner}
diff --git a/tests/integration/test_users.py b/tests/integration/test_users.py
index d9990d45..3b435f0a 100644
--- a/tests/integration/test_users.py
+++ b/tests/integration/test_users.py
@@ -481,7 +481,7 @@ def test_get_watched_list_for_project_with_ignored_notify_level():
     role = f.RoleFactory(project=project, permissions=["view_project", "view_us", "view_tasks", "view_issues"])
     membership = f.MembershipFactory(project=project, role=role, user=fav_user)
     notify_policy = NotifyPolicy.objects.get(user=fav_user, project=project)
-    notify_policy.notify_level=NotifyLevel.ignore
+    notify_policy.notify_level=NotifyLevel.none
     notify_policy.save()
 
     watched_list = get_watched_list(fav_user, viewer_user)